1.  Enters into a Strategic Alliance with another operator of gaming entertainment

The alliance with premier gaming partner will bring significant management expertise, marketing power and additional potential investment to enhance the ability to develop a gaming and racing complex commensurate as a world-class city and tourism destination.

For example, the owners of Suffolk Downs, Sterling Suffolk Racecourse, LLC have entered a strategic alliance with Caesar’s Entertainment Corporation, the world’s largest operator of gaming properties.

Suffolk Downs in East Boston continues to be at the center of attempts to bring

expanded gaming and resort-style casinos to Massachusetts

2.  Marketing strategy: do more promotion to attract customers or players

The gaming operators must do more promotion on TV, newspaper and son on to attract as much customers as possible. At the same time, when customers enjoys their casino services, operators can grab the opportunity to explain to players what they are good for and other tangible benefits give players meaningful reasons to exchange their names and addresses for player tracking cards and can lay the foundation for building customer loyalty. And provide some incentives to encourage customers to return in the future. Operators may utilize a newsletter to communicate monthly promotions and maintain top-of-mind presence. Operators may mail cash or food coupons or vouchers to frequent visitors or hold some special events, tournaments and member-only sweepstakes to encourage customers to come back.

Monthly newsletter

Special events to encourage customers to come back

3.  Provide more entertainment options

The casino operator should provide different entertainment options to customers, such as gambling, hotel service, kid’s zone, and shopping mall. The reason is that: maybe not all the family members like to play casino games, if the operators provide some suitable entertainment options for them, the young children can go to shopping or watch shows to spend their time, and parents don’t need to worry about their children.

Different entertainment options